Hugo Boss x WAVE x Bape

WAVE magazine teamed up with HUGO and Mr. Bathing Ape to host the launch of their new collaborative collection, bringing it to life with a performance from M Huncho.

In-line with the capsule’s city life inspiration, WAVE magazine brought the crowd to central London, marking the launch in style with our community of friends and family sporting new pieces from the collection, as well as HUGO classics.

Rappers AJ Tracey, Not3s and Flohio, and Top Boy stars Hope Ikpoku Jr and Kadeem Ramsay, were among the guests welcomed with a champagne reception, as Joce Wavy kicked things off spinning a mix of hip-hop, bashment, Afrobeats and more.